When someone needs a solicitor, around 7 in 10 start online. We're a full service digital marketing partner for Irish law firms, bringing the same expertise behind leading US firms, and building every plan around your goals and your budget, so you win a steady flow of the cases you actually want.
The Golden Pages era is over. When someone in Dublin, Cork, Galway or anywhere in Ireland needs a solicitor, around 7 in 10 turn online at some point before they pick up the phone. If your firm isn't there when they look, the case simply goes to the firm that is.
You became a solicitor to practise law, not to wrestle with Google, ad accounts and analytics. So marketing ends up bolted on in spare moments, a bit of SEO here, a boosted post there, with no clear sense of what's actually bringing the work in.
Casey Meraz is a well known US legal marketer and the founder of Juris Digital, one of the most recognised legal marketing firms in the United States. For over 15 years, he and his team have helped law firms win clients in the most competitive legal market in the world.
Now based in Kinsale, Co. Cork, Casey brings that same playbook to Irish solicitors through SolicitorDigital.ie, operated by Ethical Digital Marketing Limited.
Why does that matter for your firm? Because the strategies it takes to win in the US legal market are years ahead of what most Irish firms ever see. You get that big market expertise applied to your practice, here, in Ireland, where the competition is still catching up.
We get it, you're a solicitor, not a marketer. Our job is to take the whole thing off your plate and make it work.
Most agencies sell you a package and hope it fits. We do it the other way round, and that's the whole point. Tell us what a case is worth to you and what you can invest, and we reverse engineer a plan to match.
What is a new client or matter worth to you? Which cases do you want more of, and which do you want fewer of? If you already know your cost per case, brilliant. If you don't, we'll help you work it out. Every plan starts here, with your business, not a template.
Working back from your targets, we build the right mix of SEO, Google Ads, website and content to hit them within what you can spend. No bloated retainers for services you don't need, just the plan that gets you the most cases for your money.
Then we run it end to end and report in plain numbers: enquiries, new clients, and what each one costs you, not vanity metrics. As the results come in, we adjust the plan to bring your cost per client down and your caseload up.
Full end to end digital marketing for Irish law firms, the same way leading US firms run it. Take one piece or the whole engine, it all works to the same plan and the same goal: more of the right clients.
Rank for the searches your future clients actually use, so your firm shows up when someone needs a solicitor in your area and practice.
Get to the top of the results today. We run lean, LSRA compliant campaigns where every euro is tied back to real client enquiries.
Win the map pack for "solicitor near me" searches with an optimised profile, local citations and a steady stream of reviews.
A fast, mobile first site that earns trust and turns visitors into enquiries, built to be found and built to convert.
Answer the legal questions your clients are searching for, building trust and authority that brings in work over time.
Prefer one partner running the whole thing? We bring SEO, ads, web and content together into a single plan built around your budget.
Big market expertise, applied to your firm, and kept firmly within the rules Irish solicitors have to follow.
The Legal Services Regulatory Authority (LSRA) sets clear limits on how solicitors can advertise in Ireland, particularly around personal injury work. We know those rules, and we build every campaign, page and ad to stay the right side of them, truthful, professional, and never misleading.
We also handle GDPR and the Data Protection Act 2018 properly: compliant contact forms, cookie consent, and secure handling of the enquiries your site collects. You focus on practising law; we keep the marketing clean.
Every area of law has its own clients, search patterns and competition. We tailor the plan to the work you want, wherever in Ireland your firm is based.
Another area of law? We work with general practices and specialists alike, just tell us the cases you want more of.
Straight answers to what solicitors ask us most.
Tell us about your firm and your goals. We will come back with a plan built around your numbers and your budget, the cases you want, and the most cost effective way to win them. No obligation, no pressure.
Phone
Use the enquiry form and we will reply by email within one working day.
Location
Unit 2 Pier Rd, Dromderrig,
Kinsale, Co. Cork, P17 V124
Company
Ethical Digital Marketing Limited