When someone needs a solicitor, they Google it. If your firm is not on the first page for the work you want, the case goes to the firm that is. We get Irish law firms found on Google, and we keep every bit of it inside the LSRA advertising rules.
The way people find a solicitor has changed completely. The Golden Pages era is over. Today someone with a legal problem in Dublin, Cork or anywhere in Ireland opens Google, types something like "conveyancing solicitor near me" or "personal injury solicitor Cork", and picks from what they see first.
Around 7 in 10 people turn online at some point before they pick up the phone. The firms that show up in the map pack and the top organic results get the call. The firms on page two rarely get found at all, no matter how good their work is.
SolicitorDigital.ie is led by Casey Meraz, a well known US legal marketer and the founder of Juris Digital, one of the most recognised legal marketing firms in the United States. For over 15 years he and his team have helped law firms win clients in the most competitive legal search market there is.
Now based in Kinsale, Co. Cork, Casey brings that same playbook to Irish solicitors, through SolicitorDigital.ie, operated by Ethical Digital Marketing Limited. You get big market SEO expertise applied to your firm, here in Ireland, where the competition is still catching up, and you get someone who understands the LSRA rules you have to work within.
Ranking a solicitor's website is not one thing, it is several working together. Here is the work that gets Irish firms found, and what each part does for you.
Most people looking for a solicitor search locally, and the map pack sits right at the top. We optimise and manage your Google Business Profile, fix your citations and your name, address and phone details across the web, and build a steady stream of genuine reviews so your firm shows up when local clients look.
We build dedicated pages for each practice area and location you want clients for, with the right titles, headings, internal links and genuinely useful content. This is how you rank for terms like "family law solicitor Galway" rather than a single generic homepage that ranks for nothing.
A fast, secure, mobile first website that Google can crawl and understand. We handle Core Web Vitals and page speed, site structure, indexation, HTTPS and schema markup for legal services, so the foundations never hold your rankings back.
Google holds legal content to a high standard because it affects people's lives and money. We create clear, accurate content that demonstrates your experience, expertise, authority and trust, answers the questions clients actually ask, and earns the rankings that thin pages never will.
Authority is earned through quality links and consistent listings, from relevant Irish legal directories and the Law Society to genuine digital PR. We focus on links that actually move rankings for legal sites, never spam.
Reviews influence both your local rankings and whether a client calls you or the firm next door. We put a simple, compliant system in place that asks happy clients for a review at the right moment and helps you respond well.
When someone in Dublin searches for a conveyancing solicitor, this is roughly what they see. There are several places your firm can appear, and SEO is how we get you into the ones that keep paying back.
We will send you a free SEO audit showing where you rank now and what is holding you back, no obligation.
Get your free SEO audit Prefer to talk? Call (021) 206 3107No black box, no guesswork. You always know what we are doing and why, and we report against enquiries, not vanity metrics.
We review your website, Google Business Profile, local citations, the competitors ranking above you and the keyword opportunities in your practice areas and locations. You get a clear picture of where you stand and what is holding you back, whether you work with us or not.
We start from your goals and what a case is worth to you, then build the right mix of local SEO, on page work, technical fixes, content and links to hit them within what you can spend. You approve it before anything begins.
We do the work: technical fixes, practice area pages, Google Business Profile optimisation, citations, content and links, all reviewed for LSRA compliance before it goes live.
Every month you get a plain report showing rankings, traffic, calls and enquiries, and the work completed. We review the numbers, adjust the plan, and keep bringing your cost per client down as the results compound.
Marketing a law firm in Ireland is not the same as marketing any other business. The Legal Services Regulatory Authority sets clear limits on how solicitors can advertise under the Legal Services Regulation Act 2015, with particular restrictions around personal injury work. Get it wrong and you risk more than a wasted budget.
We know those rules, and we build every page, profile, review request and piece of content to stay the right side of them: truthful, professional and never misleading. We also handle GDPR and the Data Protection Act 2018 properly, with compliant forms and cookie consent and secure handling of the enquiries your site collects.
Every area of law has its own clients, search terms and competition. We tailor the keyword strategy to the work you want, wherever in Ireland your firm is based.
For firms with more than one office, we build location specific pages and profiles so your offices never compete against each other in search.
Get your free SEO audit and a clear plan to climb, no obligation, no pressure.
Get your free SEO audit Prefer to talk? Call (021) 206 3107Tell us about your firm and we will send you a free SEO audit: where you rank now, what your competitors are doing, the issues holding your site back, and the quickest wins. No obligation, no pressure.
Phone