How can I find the best keywords for my law firm’s website?

Understanding Keywords

Before we dive into finding the best keywords, it’s essential to understand their importance and the different types available.

Best Keywords for Law firm

Importance of Keywords

Keywords are the foundation of search engine optimisation (SEO). They help search engines like Google understand the content of your website, making it easier for potential clients to find you. By using the right keywords, you can rank higher in search results and increase your online visibility.

Types of Keywords

There are three main types of keywords to consider:

  1. Head Keywords: These are broad, general terms that generate high search volumes but are highly competitive. Examples include “lawyer” or “attorney”.
  2. Body Keywords: These are more specific terms that target a particular area of law or service. Examples include “divorce lawyer” or “personal injury attorney”.
  3. Long-tail Keywords: These are highly specific phrases with lower search volumes but less competition. Examples include “car accident lawyer in Cork” or “child custody attorney in Kinsale”.

Keyword Research

Google Keyword Planner

Google Keyword Planner is a powerful, free tool that allows you to discover new keywords, view search volume data, and find keyword ideas. To use this tool, you’ll need a Google Ads account. Once logged in, you can enter relevant terms and the planner will generate a list of keywords with search volume and competition data.

Other Keyword Research Tools

Several other keyword research tools are available, such as SEMrush, Ahrefs, and Moz. These tools offer similar functionality to Google Keyword Planner, with some offering additional features like keyword difficulty scores and search engine results page (SERP) analysis.

Factors to Consider While Choosing Keywords


Choose keywords that are relevant to your law firm’s services and area of expertise. This ensures that the visitors to your website are genuinely interested in your services, increasing the likelihood of conversions.

Search Volume

Aim for keywords with a healthy search volume, as this indicates that people are actively searching for those terms. However, be cautious of choosing terms with extremely high search volumes, as these are likely to be highly competitive.


Target keywords with lower competition levels, as this increases your chances of ranking higher in search results. Long-tail keywords are typically less competitive and can be an excellent choice for smaller law firms or niche areas of practice.

Local SEO for Law Firms

Importance of Local SEO

Local SEO is crucial for law firms, as most clients will search for legal services within their local area. By optimising your website for local keywords, you can improve your online visibility and attract more clients from your target region.

Local Keyword Research

Include location-specific keywords in your research, such as “lawyers in Cork” or “solicitors in Kinsale”. Also, consider using geographical landmarks or nearby points of interest in your keywords. For example, “law firm near Pier Road, Kinsale”.

Long-tail Keywords

Long-tail keywords are an essential part of your keyword strategy. These highly specific phrases cater to a niche audience and have less competition, making it easier for you to rank higher in search results. When conducting keyword research, look for long-tail keywords that relate to your services and location.

Integrating Keywords into Your Content

Once you have identified the best keywords for your law firm’s website, it’s time to incorporate them into your content. Ensure that your keywords appear in essential parts of your website, such as:

  • Page titles
  • Meta descriptions
  • Headings (H1, H2, H3, and H4)
  • Image alt tags
  • URL structure
  • Within the body text

Remember to use your keywords naturally and avoid keyword stuffing, which can lead to penalties from search engines.

Tracking Keyword Performance

Regularly monitor the performance of your chosen keywords to ensure that they are driving traffic and conversions. Tools like Google Analytics can help you track keyword performance and make necessary adjustments to your keyword strategy.

Finding the best keywords for your law firm’s website is essential for improving your online presence and attracting new clients. By conducting thorough keyword research, focusing on local and long-tail keywords, and tracking your keyword performance, you can create a robust SEO strategy that will help your law firm thrive.

Don’t hesitate to contact Solicitor Digital for expert assistance in optimising your website. Visit our office at Unit 2 Pier Road, Kinsale, Co. Cork, Ireland, and let us help you create a winning online strategy.


  1. How often should I update my keyword strategy?

It’s essential to review and update your keyword strategy periodically, at least every 6-12 months. This ensures that your keywords remain relevant and effective in driving traffic to your website.

  1. Can I use the same keywords for multiple pages on my website?

While it’s possible to target the same keywords on multiple pages, it’s best to focus on unique keywords for each page to avoid keyword cannibalisation, where different pages on your website compete for the same keywords.

  1. How many keywords should I target per page?

A good rule of thumb is to target one primary keyword and several secondary keywords per page. This ensures that your content remains focused and relevant to your target audience.

  1. Should I include misspelt keywords in my strategy?

While including common misspellings can help capture additional traffic, it’s generally better to focus on correctly spelled keywords and create high-quality content that appeals to your audience.

  1. What is the difference between short-tail and long-tail keywords?

Short-tail keywords are broad, general terms with high search volumes and competition levels, while long-tail keywords are highly specific phrases with lower search volumes and competition levels. Both types of keywords play an essential role in a well-rounded SEO strategy.

Leave a Comment