What Is Law Firm SEO?
Search Engine Optimization is a critical part of every law firm’s marketing strategy, and it helps them achieve better organic search rankings. SEO can be beneficial for your overall marketing strategy, and it requires time, energy, and technical skills that many busy lawyers don’t have.
Search Engine Optimization (SEO) is the science of getting your law firm’s site to appear higher in search engines. As an attorney, your time should be spent on cases, not SEO.
Why is Law Firm SEO Important?
Law firms should focus on SEO (search engine optimization) because it is the most effective method of driving traffic to their site. They should also make sure that their website is easy to navigate.
A third of consumers use search-engine every day. 49% of marketers think organic search is the most lucrative channel. Legal marketing is extremely competitive. If you run a legal firm and want to generate more clients, much of your success depends on whether or not your site can be found in Google searches.
Learn how we helped this San Jose Personal Injury lawyer increase his case load by 400%
How Legal SEO Works
SEO campaigns require a lot of planning and preparation before they begin. It takes months to set up a proper campaign. Once the technical work begins, it may take weeks or even months to see results. Organic search results take time to obtain.
Multichannel approaches that include PPC advertising, content development and promotions, and other online and offline activities can provide results while your site is in the process of getting organic rankings. In a highly competitive market, this can take time.
Does Your Law Firm Need “SEO”?
SEO + inbound content marketing can be used to create a stable revenue stream for your law firm. You should partner with us to focus on serving clients rather than filling your funnel.
Difference Between SEO and PPC
Search engine optimization (SEO), or organic marketing, is a free method of reaching people who are searching online for information about your product or service. Pay per click (PPC) advertising costs money but gives you immediate results. Both SEO and PPC work together to help promote your business.
Search engine optimization (SEO) is when you improve the value of your website by making sure your site appears high up in search results. This means you must make sure your content is relevant, useful, and interesting to visitors. You also need to optimize your site for keywords related to what you sell. PPC (pay per click) is when you pay Google to place an advertisement on your site. This allows you to target specific keywords and phrases.
A PPC campaign can be very effective if used properly. It is important to know how to use it correctly. This article explains why a PPC campaign is better than organic SEO.
SEO vs Social Media Marketing
Social Media Traffic Conversion Rate – 10X Better Than Other SEO Tools!
Search Engines (Especially Google) Have Only Gotten Better At Understanding The Meaning Behind The Phrases We Type Into Them And Are Therefore Used Even More On The Internet To Cut Through All The Noise.
Are You Being Held Hostage with No Results?
Long-term contracts are bad for business. You should avoid them if possible.
Having a client locked in for 3 years means that these large firms can either coast or charge you for tasks that become necessary as the internet evolves but may fall outside of your current scope. Both of those scenarios are directly opposed to them being motivated to produce results over a sustained long-term manner. What’s even worse, is that when a company realizes this, it is usually too late and for them to get out, they must forfeit their site files and the work they’ve done up until that point. I cannot say how many websites we have rebuilt almost overnight to counter a large agency taking a Law Firm’s website down.
We prefer to let the results you produce make the case for working with us – and producing results is what we do! That is why all of your engagements are on 60-day terms and we enjoy a 90 percent client retention rate. Your engagements are also structured so you own all of your assets – the website, your domain name, your hosting, your Call Tracking, everything. You are NOT renting anything from us.
Does SEO Work For Law Firms?
Yes, SEO works to sign cases for law firms of all sizes and practice areas. Search engine optimization is the main source of leads for many clients. One of our criminal defense clients in the northwest received 264 unique phone calls and 85 form submissions from organic traffic (SMO traffic) in August 2020.
SEO does work, but your competitors are doing something wrong.
It was working, but they give up too early. They don’t properly track the results or attribute leads. They receive poor SEO work. Let us address these scenarios:
What type of return should a law firm expect from SEO?
The average cost of an attorney referral fee is $2,000. In this case, the client pays $5,000 for the service. This means that the client gets a return of $3,000.
10x typically means you’ll get a return of about 100% on your investment. This is usually the goal of any business or company.
SEO Agencies are better than other agencies because they do more work for less money. Law Firms are better than other law firms because they close more deals. Competition is bad because there is too much competition. Overspending hurts everyone in the market because it hurts the quality of services provided.
Google is the search engine that everyone uses. Google’s algorithms are secret and hard to understand. People use Google because it gives them the answers they want. Google changes its algorithm every year, and no one knows when or how. No one can predict what Google will do next. Google controls the market. People who try to compete with Google risk losing business.
Niche specialized lawyer SEO consulting company
Lawyers who rank well for keywords that convert in search results get more business than those who don’t. Ranking for local 3-pack keywords is the key to success.
Proven success in highly competitive legal markets. You can buy shady backlinks for $10 on Fivver (violating the Google website guidelines). You might even come across another law firm marketing agency offering cheap SEO services (or competitive prices to match our price). However, does any law firm SEO company you’re comparing us against have results across the top 10 cities from New York to Dallas, to Houston, to Miami, to San Diego, and others? If not, you are gambling with your money. Our best bet in the cutthroat legal SEO market.
A transparent reporting system that shows how well your law firm is performing online. You get an easy-to-read report every day.