Abstract view of AI reading and connecting data, the way ChatGPT and AI search build a short list of firms
AI search for solicitors

Get your firm found in ChatGPT and AI search

More and more people skip the search results and just ask ChatGPT, or they read the AI answer at the top of Google. The AI gives them a short list of solicitors. We help your firm be one of the names it gives.

A short listIs all AI gives people
ChatGPTPlus Google AI, Gemini, Perplexity
15+ yrsLegal marketing, US and Ireland
LSRABuilt compliant
The problem

The way people find a solicitor has changed again

For years, people found a solicitor by searching Google and clicking a few links. That is changing fast. Now a lot of people just ask ChatGPT, or they read the AI answer at the top of Google, and they trust the names it gives them.

Here is the catch. The AI does not show ten results. It picks a few firms and recommends them. If your firm is not one of them, the client never sees you. They never visit your site. They never call.

This is happening now, not someday. We asked ChatGPT for a good personal injury solicitor in Dublin. It named five firms, with their reviews and links. Your future clients are asking the same kind of question today.

What you could be missing

  • People who ask ChatGPT instead of searching Google
  • Clients who trust the short list the AI gives them
  • The firms the AI names again and again
  • The clients who never even reach your website
  • A head start, while most firms have not noticed yet
Your guide

We learned how AI picks firms in the toughest market there is

SolicitorDigital.ie is led by Casey Meraz, a well known US legal marketer and the founder of Juris Digital, one of the most recognised legal marketing firms in the United States. For over 15 years he and his team have helped law firms win clients in the most competitive legal market in the world.

Now based in Kinsale, Co. Cork, Casey brings that same know how to Irish solicitors. We have spent years learning how search tools, and now AI, choose which firms to trust and name. You get that big market experience, here in Ireland, while most local firms have not started yet.

Why firms trust us with this
  • Founded by Casey Meraz, a recognised US legal marketing leader
  • 15+ years focused on law firms, US and Ireland
  • We do the SEO, reviews and content that AI relies on
  • Fluent in the LSRA advertising rules
  • Plain reporting, so you can see if AI names your firm
  • No long term lock in, we earn the next month with results
How it works

Three simple steps to get found in AI

No jargon, no black box. Here is exactly what we do, and why.

1

We check if AI knows your firm

We ask ChatGPT and the other AI tools the questions your clients ask, like a good solicitor in your town. Then we see if your firm comes up, and who comes up instead. This is your free AI visibility report.

2

We make your firm easy for AI to trust

We fix the things AI reads to decide who to name: your website, your Google profile, your reviews and your listings. We make it clear and consistent, so the AI can find you and feel safe recommending you.

3

You start showing up

As the AI tools re-read the web, your firm starts to appear on the short list. We keep checking the results and report them in plain words, so you can see your firm being named.

What we do

What helps AI find and trust your firm

AI does not guess. It reads the web and picks the firms it can understand and trust. Here is the work that gets you there, in plain words.

A website AI can read

Clear pages that answer the real questions people ask, written so the AI can pull the answer and name your firm as the source. This is the same work behind good content for people.

A strong Google profile

A complete Google Business Profile, with the same name, address and phone everywhere, because AI leans heavily on it to know who and where you are.

Real reviews

Genuine Google reviews build the trust AI uses to pick who to recommend. The firms ChatGPT named in our test all had strong reviews.

The right listings

Being listed in the directories AI reads, like Golden Pages and Lawzana, so your firm shows up in the places the AI looks.

Tidy website code

Schema markup is a simple bit of code that tells the AI plainly who you are, where you are and what you do, so there is no guesswork.

Mentions around the web

The more good places that mention your firm, the more the AI trusts it. We help you earn those mentions, the honest way.

Does ChatGPT name your firm?

We will ask the AI tools the questions your clients ask, and send you a free report showing if your firm comes up.

Get your free AI visibility report Prefer to talk? Call (021) 206 3107
See it for yourself

This is what AI says about solicitors right now

We asked the AI tools real questions, the way a client would, with the search set to Ireland. Here is what they answered, and the firms they named.

We asked ChatGPT, in Dublin

"Who is a good personal injury solicitor in Dublin?"

ChatGPT answered with five firms, each with reviews and a link:

  • MyCase Solicitors
  • Rogers Solicitors
  • Tracey Solicitors LLP
  • Harringtons LLP Solicitors
  • Hussey Fraser Solicitors

Real answer, June 2026. It picked these from their websites, Google reviews and listings. Your firm can be on this list.

We asked Perplexity, in Cork

"Recommend a good conveyancing solicitor in Cork."

Perplexity named five firms and linked to their own websites:

  • Denise Kelleher & Associates
  • Walsh and Partners
  • Martin A. Harvey & Co
  • Joyce & Co Solicitors
  • Halpin & Co Solicitors

Real answer, June 2026. It chose firms with clear websites it could read and quote. We help your firm be one of them.

FAQ

AI search for solicitors, common questions

What is AI search?
AI search is when people get an answer from a tool like ChatGPT, or from the AI answer at the top of Google, instead of a page of blue links. The tool reads the web and gives a short list of firms. Getting your firm onto that list is sometimes called GEO, or answer engine optimisation. We just call it being found in AI.
Will ChatGPT really recommend a solicitor?
Yes. We asked ChatGPT for a good personal injury solicitor in Dublin and it named five firms, with their reviews and links. We asked Perplexity for a conveyancing solicitor in Cork and it named five firms and linked to their websites. People ask these tools questions like this every day.
How is this different from SEO?
A lot of the work is the same. AI leans on the same things Google does: a clear website, good reviews, and strong listings. So when we improve those, you do better in Google and in AI at the same time. We do them together rather than as two separate jobs.
Is being found in AI allowed under the LSRA rules?
Yes. The work is the same kind of marketing as your website and your reviews, and we keep all of it truthful and inside the Legal Services Regulatory Authority rules, including the limits on personal injury. We never make false claims to game the AI.
How long does it take to show up in AI?
It builds over weeks and months. The AI tools re-read the web all the time, so as your website, reviews and listings improve, your firm starts to appear. The firms that get named tend to have strong reviews and clear sites, and that work takes a little time to add up.
Do I still need normal SEO and a Google Business Profile?
Yes, more than ever. AI uses your website, your Google Business Profile, your reviews and your listings to decide who to name. Strong local SEO and AI visibility go hand in hand, so we usually do them together.
Which AI tools do you help with?
The main ones people use: ChatGPT, the AI Overviews at the top of Google, Gemini, and Perplexity. The same work helps your firm across all of them, because they read the web in similar ways.
Can you guarantee ChatGPT will name my firm?
No, and you should be careful of anyone who says they can. Nobody controls what an AI says. What we can do is the proven work that makes it far more likely your firm gets named, and we check the results so you can see the progress.
Free AI visibility report

See if AI recommends your firm

Tell us your firm and your town, and we will ask ChatGPT and Perplexity the questions your clients ask. Then we will send you a free report showing whether your firm comes up, who does instead, and how to fix it. No obligation, no pressure.

What your report shows

  • Whether ChatGPT and Perplexity name your firm
  • Which firms they name instead of you
  • What those firms are doing that you are not
  • The quickest ways to get on the list
  • How it ties into your wider search visibility
  • A clear, no obligation view of where you stand

Prefer to talk?